Curriculum
Marketing & Salesmanship
This module helps students understand concepts from the theory of marketing as applied in the field of real estate, selling concepts and techniques for effective selling. The topics covered under marketing and salesmanship will be the Basic Marketing Concepts, Target Market Segments, Customer Needs, Customer Satisfaction, Concept of Salesmanship, Theories of Selling, Closing Transactions, etc. Tips on creating your own personal brand to distinguish your services from the rest of the crowd.
Ethics in Real Estate
This module helps one understand the concept of ethics and to learn to apply ethics in the practice of real estate. It explains the need to have a code of ethics, to understand the conflict of interests, agency representation and responsibilities, statutory duties of a real estate professional etc.
Personality Development & Enhancement Techniques
This module aims at helping one understand one's personality, parameters that define a well developed personality, techniques of developing one's own personality, interpersonal relationship, etc. The topics covered under this section include the Johari Window concept, Skills in Communication, Grooming, Behavioral Changes, Traits and Character, etc.
Legal Aspects
This module helps understand the importance of law in the business of real estate. To understand the instruments available within the gamut of laws that cover real estate. The objective is to equip the professional with an understanding of the legal aspects that encompass the business of real estate. Thus the professional will be able to use this understanding to guide the client to avail of suitable legal services.
Real Estate Finance
Finance forms a major constraint, with not only buyers, but also the developers in the field of real estate. This course offers an insight into both types of finance - retail / individual finance and institutional / project finance.
Technology in Real Estate
Businesses are increasingly resorting to Information Technology as an important productivity tool. This module sets out to impart knowledge and skills on leveraging the power of technology to ensure effective communications, maintain customer relations and enhance business.
Marketing & Salesmanship
This module helps students understand concepts from the theory of marketing as applied in the field of real estate, selling concepts and techniques for effective selling. The topics covered under marketing and salesmanship will be the Basic Marketing Concepts, Target Market Segments, Customer Needs, Customer Satisfaction, Concept of Salesmanship, Theories of Selling, Closing Transactions, etc. Tips on creating your own personal brand to distinguish your services from the rest of the crowd.
Ethics in Real Estate
This module helps one understand the concept of ethics and to learn to apply ethics in the practice of real estate. It explains the need to have a code of ethics, to understand the conflict of interests, agency representation and responsibilities, statutory duties of a real estate professional etc.
Personality Development & Enhancement Techniques
This module aims at helping one understand one's personality, parameters that define a well developed personality, techniques of developing one's own personality, interpersonal relationship, etc. The topics covered under this section include the Johari Window concept, Skills in Communication, Grooming, Behavioral Changes, Traits and Character, etc.
Legal Aspects
This module helps understand the importance of law in the business of real estate. To understand the instruments available within the gamut of laws that cover real estate. The objective is to equip the professional with an understanding of the legal aspects that encompass the business of real estate. Thus the professional will be able to use this understanding to guide the client to avail of suitable legal services.
Real Estate Finance
Finance forms a major constraint, with not only buyers, but also the developers in the field of real estate. This course offers an insight into both types of finance - retail / individual finance and institutional / project finance.
Technology in Real Estate
Businesses are increasingly resorting to Information Technology as an important productivity tool. This module sets out to impart knowledge and skills on leveraging the power of technology to ensure effective communications, maintain customer relations and enhance business.